Stay Focused: A Business Owner and Parent's Guide to Smart Driving in New Zealand
In our hyper-connected world, the lines between work, family, and personal life are constantly blurring. For busy parents shuttling kids to activities, or dedicated business owners managing calls and emails on the go, the temptation to glance at your smartphone while driving, even at a stoplight, can be incredibly strong. You might think, "It's just a quick check," or "I'm only at a red light, it's fine." But this seemingly innocent habit carries significant risks, not just for your safety, but for your reputation and your wallet.
The Real Cost of Distraction in New Zealand
First and foremost, using a hand-held mobile phone while driving is illegal and dangerous. In New Zealand, the police fines are substantial: $150 and 20 demerit points. Accumulate 100 demerit points within a two-year period, and you'll face a three-month license suspension. This isn't just about a potential ticket; it's about the very real possibility of causing a crash that could lead to serious injury or even death, for yourself, your loved ones, or innocent road users. Between 2015 and 2019, distracted driving due to mobile phone use was a factor in 22 road deaths and 73 serious injuries in New Zealand.
The Hidden Impact: Your Brand and Business Reputation
For small business owners, the stakes are even higher. Your brand is built on trust, reliability, and professionalism. Imagine pulling up next to a potential client, a valuable supplier, or even a local community leader, and they see you engrossed in your phone while behind the wheel. What message does that send?
Lack of Professionalism: It suggests you're not fully focused, even on something as critical as driving.
Irresponsibility: It can make others question your judgment and whether you'd apply the same casual attitude to their business.
Negative Association: Your business could become associated with unsafe practices, damaging your reputation in the community.
In a world where word-of-mouth and local perception are vital for small businesses, being seen as a distracted driver can quickly erode the positive image you've worked hard to build.
How Technology Can Be Your Ally (Hands-Free Solutions)
The good news is you don't have to cut yourself off from communication entirely. Modern technology offers fantastic hands-free solutions that allow you to stay connected safely and legally:
Integrated Car Systems: Many newer vehicles come with built-in Bluetooth connectivity. This allows you to pair your smartphone and manage calls, stream music, and even use navigation through your car's infotainment system, often with steering wheel controls or voice commands. Apple Carplay and Android Auto increase your functionality even more.
Bluetooth Headsets/Earbuds: A high-quality Bluetooth earpiece or pair of earbuds can provide clear audio for calls and allow you to keep both hands on the wheel. Ensure they are comfortable for long periods and allow you to hear ambient traffic sounds.
Portable Bluetooth Speakerphones: If your car doesn't have integrated Bluetooth, a portable speakerphone that clips onto your sun visor can be an excellent solution. These devices connect to your phone wirelessly and often offer excellent sound quality and noise cancellation.
Smartphone Driving Modes & Voice Assistants: Both Apple (with "Do Not Disturb While Driving") and Android phones offer features that can silence notifications, auto-reply to messages, and route calls to hands-free devices. Utilize voice assistants like Siri or Google Assistant to make calls, send dictated messages, or get directions without ever touching your phone.
Dashboard/Vent Mounts: While the law permits using a phone for navigation or music if it's secured in a mount and operated infrequently and briefly, it's crucial that the mount does not obstruct your view. Use voice commands as much as possible once the route or playlist is set.
The key is to set up your communication before you start driving and to use voice commands or in-car controls whenever possible. Remember, even hands-free devices can be distracting if you're engaging in complex conversations or getting too engrossed in a task. The goal is always to keep your eyes and your mind on the road.
Stay safe, protect your family, and safeguard your business's reputation. If you're unsure about the best hands-free options for your vehicle and needs, The I.T. Bear can help you with options that meet your needs at www.theitbear.nz.